4 November


75% of California’s Berkeley voters approved the introduction of a penny-per-ounce tax on soft drinks. The city of Berkeley pioneers the “tax on sugar” taking effect on 1 January 2015. The tax is paid by distributors of sugary drinks, sodas, energy and sports drinks, ice teas, fruit juices with added sugar and sugary coffee syrups (such as, for instance, Starbuck’s coffee Frappuccino). The tax is focused on high sugar and low nutritional value drinks. Diet drinks without added sugar, 100% juice, coconut water, milk-based drinks and alcoholic beverages are exempted.

Tests conducted in August 2015 showed that the price of Coke and Pepsi increased by less than half of the tax introduced, which shows that the distributors took some of the tax burden on themselves in order to avoid jumps in sales prices.

The revenue from the tax enters the general fund of the City of Berkeley who will use it to support programs to reduce sugary drink consumption and improve children’s health.


1 November
views 1648
  1 November is celebrated as the World Vegan Day. Commemorates the coining of the term 'vegan' and the founding of The Vegan Society in November 1944. back to calendar  
7 November
views 2135
  2013 - The US Food and Drug Administration (FDA) announced that partially hydrogenated oil, the primary source of trans fats in processed foods, are no longer on the generally reco...
10 November
views 1600
  1933 - Marc Van Montagu was born. He is the founder and Chairman of the Institute of Plant Biotechnology Outreach at Ghent University in Belgium. It is also founder of two biotechn...
14 November
views 1663
  14 November is the celebrated as the World Diabetes Day. The World Diabetes Day was first celebrated 1991, it was organized by the International Diabetes Federation (IDF), with ...
views 2184
  Click on the highlighted date (blue). January 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 February 01 02 03 04 05 06 07 0...

Leave a Reply

Your email address will not be published. Required fields are marked *